Mauro’s Shift A Day in the Life of a San Francisco Cabbie
How well does the site use navigation?
The site has very clear navigation, headings along the top of the page provide links to major Issues, and within these pages you can navigate to short videos of industry representatives.
A timeline along the bottom of the page provides links to various points in the Mauro Saldanah’s shift.
The video content begins as soon as you click on the story link, but the Play, Stop, Start etc buttons are is easy to find clearly labelled below the Video Player.
How effectively is it designed?
Timeline shows a microcosmic view; it is the individual cabbies story. The “issues” bar demonstrates issues faced by all cabbies. In the design, it both personalises the issue and informs. You come to care about Mauro Saldanah’s – his story offers insight and drives the narrative effectively.
There is a lot of info packed into a small space yet it is designed effectively so as to be uncluttered
Range of interviews provides a balanced view of the issue
How effectively does it use photos, graphics, broadcast and interactive?
Stills from the video content provide the imagery,
Text is divided up into “bite sized” sections of information you don’t have to scroll through
Taxi motif is present throughout and ties all content together
Video is well put together different angles, positions
The video footage also has subtitles to make it accessible without audio/headphones etc
Elements? List the elements that are present.
• text
• video/audio
• photos
How well are the stories written/presented/packaged?
Authentic
Pearls of wisdom
While the other text is very straight here is the info style
What did you love about it? Hate about it? Why?
Narrative driven, personal touch its telling a story
easy to use/navigate
Provides an insight into an industry that is often forgotten or maligned in the media
